SEPT 19 - 21, 2025 | SAN FRANCISCO
The Laver Cup has announced a multi-year collaboration with global fashion brand BOSS as the event’s Official Formal Wear Sponsor.
BOSS will provide formal outfits for Team Europe and Team World for official off-court appearances in San Francisco, including the annual iconic team photo, and BOSS will also be a sponsor of the Laver Cup Opening Night Gala.
The collaboration started at Laver Cup Berlin 2024, laying the foundation for an expanded, long-term association between the two global brands. BOSS is the core brand of HUGO BOSS AG, a leading company in the premium segment of the global apparel market.
The brand is renowned for its bold campaigns and activations, which include international fashion week shows and high-profile sports sponsorships. BOSS sponsors several athletes and sports teams, including Team World player Taylor Fritz and former Team Europe player Matteo Berrettini – who both walked the runway at the brand’s Spring/Summer 2025 fashion show during Milan Fashion Week last Fall.
“We’re delighted to welcome BOSS as the official formal wear sponsor of the Laver Cup,” said Steve Zacks, Laver Cup CEO. “Outfitting both Team Europe and Team World, for Laver Cup’s off court events, BOSS brings a level of polish and global style that perfectly reflects the spirit of our event – competitive, international and uncompromisingly premium.”
“We are excited to deepen our involvement in tennis with the Laver Cup partnership,” said Daniel Grieder, CEO of HUGO BOSS. “The Laver Cup is a unique and truly iconic event on the tennis calendar, which allows us to connect with fans worldwide in a new way and to present our BOSS formalwear in a new context.”
The eighth edition of the Laver Cup is being held at Chase Center, San Francisco from September 19-21, 2025. Named in honor of Australian tennis legend Rod Laver, the tournament pits six of the best men’s players from Europe, captained by Yannick Noah, against six of their counterparts from the rest of the World, captained by Andre Agassi, over three days of intense team competition. The Laver Cup is played on a dramatic black court and rotates host cities between Europe and the World annually. Full Tournament Ticket Packages, providing the same seat for all five sessions of the tournament, Multi-Session Ticket Packages, providing the same seat for select sessions of the tournament, and Single-Session Tickets, providing a seat for one specific session of the tournament, are currently on sale via Ticketmaster, the official ticketing partner of Chase Center.
For further updates on player announcements, event updates, ticket presales, special offers and more, fans are encouraged to register as a ‘Laver Cup Insider’.
