Privacy Policy


Welcome to the privacy policy for the Laver Cup website at and related applications (the “Site”).

Trident8 Limited (UK company number 10107546) and/or its US holding company Team8 LLC and/or their other group companies (the “T8 Group”) are responsible for operating the professional tennis tournament known as the ‘Laver Cup’ (each such tournament event being a “Laver Cup”).

This privacy policy is issued on behalf of T8 Group and when we use the expressions “we”, “us” or “our” in this privacy policy, we are referring to the relevant company in the T8 Group responsible for processing your data, which shall be confirmed to you when it carries out such processing.  References to “you” mean the person using the Site as a visitor or as a Customer (as defined below).

Whenever a T8 Group company based outside of the UK processes your data, Trident8 Limited (UK company number 10107546) shall be the representative of such entity based in UK and may be contacted via the “Contact Us” section below.


When you interact with the Site or us, we may collect information that, alone or in combination with other information, could be used to identify you (“Personal Data”).

This privacy policy explains why and describes how we collect, use and store your Personal Data, the lawful basis on which your Personal Data is processed, and what your rights and our obligations are in relation to such processing (please see the “Your Rights” section below).

Data Controller: Each relevant member of the T8 Group responsible for processing your Personal Data referred to in paragraph 1 above shall be a Data Controller. Please see the “Contact Us” section below to find out how to contact any such Data Controller.


a. Personal Data that you provide through the Site.

We collect Personal Data (including your first and last names, email address, username, mailing address, phone number, bank account and payment card details, billing address or other details, as appropriate) that is voluntarily provided by you on our Site when you:

  • register to create a user account;
  • order products and services (such as hospitality packages) or merchandise;
  • sign up to receive our newsletter;
  • respond to a survey or marketing communication;
  • communicate with our customer service team; or
  • complete a web form to give Personal Data to us directly, such as on our “Contact Us” page.

b. Service Data

In providing various products and services in connection with the Laver Cup (collectively “Services”), we process on behalf of our business clients and consumer customers (collectively, “Customers”) that Personal Data that they upload to the Site or otherwise provide to us (“Service Data”).

c. Automatically collected data.
When you visit the Site, we may automatically collect information about your use of our Site through cookies, pixel tags (also known as web beacons), ad conversion tracking and similar technologies. This information may include the browser or operating system that you use to access the Internet, your IP address, your location, the date and time you may have viewed certain pages on the Site, which advertisements you clicked on and your subsequent actions, etc.

Please see the Cookies section below to find out more about how we use cookies.


We may use the information and Personal Data that we collect from you in the following ways:

a. To provide the Services to Customers and respond to requests.

We use account-related data given to us by Customers in connection with the purchase, sign-up, or support of a Customer.  Such information includes usernames and email addresses.  We use this information to provide you with access to the Laver Cup and/or the Site, contact you regarding the Laver Cup and/or the Site and/or available Services or to notify you of important changes to the Laver Cup and/or the Site (including changes to this privacy policy as outlined in the “Changes to our privacy policy” section below). For UK and EU data subjects, such use is necessary for compliance with our legal obligations and the performance of the contract between you and us.

When you ask for information about the Laver Cup or the Services (for example, when you ask us to send you offers or price information), we will use your contact information to respond to your requests. For UK and EU data subjects, such use is necessary for our legitimate interests (namely in developing our business) and needed in order for us to respond to or implement your request prior to you entering into a contract with us.

We process Service Data on behalf of Customers for the purpose of providing the Services to Customers in accordance with the applicable Customer contract or inquiry.

b. For marketing purposes.

We may use your contact details to send you emails about our Services and other similar services we believe may be of interest to you such as upcoming events or other promotions. If we do so, each marketing communication we send you will contain clear instructions permitting you to “opt out” of receiving future marketing communications.

Note however that as a user of our Services you cannot opt out of some administrative communications that are reasonably necessary for the provision of the Services, such as billing or service notifications.

In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.

Where required by applicable law, we will only send you marketing information by email if you consent to us doing so at the time you provide us with your Personal Data.  In this case, when you provide us with your consent to be contacted for marketing purposes, you have the right to withdraw your consent at any time by following the instructions to “opt-out” of receiving marketing communication in each marketing email we send you or by contacting us as indicated below.

We will obtain your specific opt-in consent before we share your Personal Data with any third party outside T8 Group for marketing purposes.

c.To analyze, administer, support, and improve use of the Site, the Services and the Laver Cup.
We use data relating to your use of the Site and/or the Services to analyze, administer, support and improve your access to and use of the Site and the Services. For example, we use data about how and when you visit different parts of our Site in order to improve the structure of the Site.

We may also compile, anonymize and/or aggregate your Personal Data and other data and use such anonymized and/or aggregated data for our business purposes, including sharing such data with business partners to help improve our offerings.  This aggregate information does not identify you individually.

For UK and EU data subjects, the above uses of your Personal Data are necessary for our legitimate interests in understanding how the Site and the Services are being used by you and to improve your experience on it.


We share information with certain third parties, as follows:

a.Third party service providers.

We share information with our third party service providers as needed to assist us in operating our Site, conducting our business and the Laver Cup, and providing our Services to you as a Customer, such data processors include without limitation local promoters, website hosting partners, data centers, sign-on authentication software providers, website analytics companies, providers of marketing and sales software solutions, customer support providers, and providers of billing and processing payments functions.

Pursuant to our instructions, these parties may access, distribute, store or otherwise process Personal Data in the course of performing their duties to us and solely in order to perform the services we have hired them to provide.

We will also share Service Data with the arena for each Laver Cup as well as such arena’s nominated ticket agent.

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law.

Our lawful basis for sharing your Personal Data with third party service providers, arenas and ticket agents for the above purposes is the legitimate interest that we have in running our business namely operating the Site and providing the Services.

In providing you ticketing services, we may utilize queuing services such as the Queue-it service or similar services. Such services are used to protect the ticketing website from excessive loads and the associated risk of unavailability. For this purpose, every visitor to the website is forwarded to the queueing service and, depending on the respective load, either forwarded directly to the website or first to a so-called virtual waiting room. This requires the collection of the IP address of the respective user. The legal basis here is Art. 6 para. 1 sentence 1 lit. f GDPR. The IP address is deleted immediately after the user is redirected to the website.

b. Business transfers:

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your Personal Data and other information may be transferred to a successor or affiliate as part of that transaction along with other assets. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this privacy policy.

c. Legal requirements:

If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation to which we are subject or lawful requests by public authorities, including meeting national security or law enforcement requirements and applicable law, rule, order, or regulation, (ii) protect and defend the rights or property of T8 Group, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect T8 Group against legal liability.


We take reasonable and appropriate steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send to us in this way.

Our Site is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our Site as safe as possible. Your Personal Data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. Also, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


a. Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.  We also use pixel tags (also known as web beacons) which are small, often transparent, images placed on the Site or in emails to do things like generate statistics and count users. We may also use retargeting/remarketing tools in order to provide a more customized experience for the user.

If you are based in the UK or the European Economic Area (EEA), when you first visit the Site, you will be asked to consent to the use of cookies on the Site in accordance with this privacy policy, and if you accept we will store cookies on your computer.

In particular, we use the following types of cookies:

  • Strictly necessary cookies: these are cookies that are required for the operation of our Site, for example cookies that enable you to make secure use of a shopping cart on the Site;
  • Functional cookies: these are cookies that are used to recognise you when you return to our Site. These cookies help us understand your preferences based on previous or current Site activity, which enables us to provide you with improved Services and a more customized experience including any site advertisements through cookies provided by third party advertisers; and

Analytical or performance cookies: these cookies are used to help us compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future. In particular, we use cookies from Google Analytics, a web analytics service provided by Google Inc. (“Google”).

b. About the Google Analytics cookies we use.

The information collected by Google (including your internet protocol (IP) address) will be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf for the purpose of evaluating your use of the Site, compiling reports on the Site activity and providing further services to us relating to the Site usage.

c. Google Analytics privacy policy.

Learn more about Google Analytics’ privacy practices, and see a copy of Google’s privacy policy.

d. Google Analytics opt-out.

You can prevent your data from being collected by Google Analytics on our Site by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser.

e. How to manage cookies.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s ‘Help’ menu to learn the correct way to modify your cookies.

Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

If you turn cookies off, some features will be disabled, and some parts of the Site and some of our Services will not function properly.

f. Further information about cookies.

To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit and/or or the Network Advertising Initiative’s online resources, at, and follow the opt-out instructions there.  Or if you are located in the European Union, visit the European Interactive Digital Advertising Alliance’s at If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.

g. About the cookies we use.

You can find more information about the individual cookies we use, including obtaining a report showing the individual cookies and the purposes for which we use them, by contacting us through the Contact Us section below.


The Site may contain links to other websites not operated or controlled by us (“Third Party Sites”). The privacy practices described in this privacy policy do not apply to Third Party Sites. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact those sites directly for information on their privacy practices and policies.


T8 Group does not currently respond to “Do Not Track” signals sent by your browser or mobile application and operate as described in this privacy policy whether or not a “Do Not Track” signal is received. If we change our practices in the future and begin to respond to “Do Not Track” signals, we will update this privacy policy accordingly.


The Site is not intended for children and we do not knowingly collect Personal Data from children under the age of 13.

If you have reason to believe that a child under the age of 13 has provided Personal Data to us through this Site or if you as a Customer of our Services collect any Personal Data from children under the age of 13, please contact us as provided below and we will endeavour to delete that information from our databases.


a.Your rights. Subject to applicable law, you have the following rights in relation to your Personal Data:

  • Right of access: If you ask us, we will confirm whether we are processing your Personal Data and, if so, provide you with a copy of that Personal Data along with certain other details. If you require additional copies, we may need to charge a reasonable fee.
  • Right to rectification: If your Personal Data is inaccurate or incomplete, you are entitled to ask that we correct or complete it. If we shared your Personal Data with others, we will tell them about the correction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.
  • Right to erasure: You may ask us to delete or remove your Personal Data, such as where you withdraw your consent. If we shared your data with others, we will tell them about the erasure where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data with so you can contact them directly.
  • Right to restrict processing: You may ask us to restrict or ‘block’ the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it. We will tell you before we lift any restriction on processing. If we shared your Personal Data with others, we will tell them about the restriction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.
  • Right to data portability: Effective 25 May 2018, you have the right to obtain your Personal Data from us that you consented to give us or that was provided to us as necessary in connection with our contract with you. We will give you your Personal Data in a structured, commonly used and machine-readable format.  You may reuse it elsewhere.
  • Right to object: You may ask us at any time to stop processing your Personal Data:
    • If we are relying on a legitimate interest to process your Personal Data and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms — and we will do so unless we demonstrate compelling legitimate grounds for the processing which override your rights and freedoms; or
    • If we are processing your Personal Data for direct marketing.
  • Rights in relation to automated decision-making and profiling: You have the right to be free from decisions based solely on automated processing of your Personal Data, including profiling, which produce a significant legal effect on you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us, or with your explicit consent.
  • Right to withdraw consent: If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing of your data before we received notice that you wished to withdraw your consent. If you withdraw your consent, we may not be able to provide certain Services to you. We will advise you if this is the case at the time you withdraw your consent.
  • Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns. We would, however, appreciate the chance to deal with your concerns before you approach the data protection authority so please contact us in the first instance.

You may exercise your rights by contacting us as indicated under “Contact Us” section below.

b. No fee usually required

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

c. What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

d. Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


“Legitimate interests” means the interests of our company in conducting and managing our organization. For example, we have a legitimate interest in processing your Personal Data to analyze how the Site and our Services are being used by you, to prevent fraud or criminal activity, misuse of our Services, to ensure the security of our IT systems, architecture and networks, and to meet our corporate and social responsibility objectives, as described in this privacy policy.

When we process your Personal Data for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate interests do not automatically override your interests. We will not use your Personal Data for activities where our interests are overridden by the impact on you, unless we have your consent or those activities are otherwise required or permitted to by law. You have the right to object to processing that is based on our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. For more information on your rights, please see “Your Rights” section above.


We use service providers (described in section 5(a) above) based in the United States and elsewhere to operate our business and enable us to maintain our relationship with you. When you use our Site or order our Services, you acknowledge and agree that your Personal Data will be transmitted to our own and our service providers’ servers in the United States and other countries to (i) provide you with the Services that you requested; (ii) administer our contract with you; or (iii) to respond to your requests as described in this privacy policy.

The United States and other countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.

Where we transfer your Personal Data out of the UK or EEA we will take steps to ensure that your rights continue to be protected namely by:

  • ensuring that your Personal Data is being transferred to countries that have been deemed, in accordance with applicable data protection laws in the UK or EEA, to provide an adequate level of protection for Personal Data; or
  • using specific contracts approved for use in the UK or EEA which give Personal Data the same protection it has in the UK or EEA as applicable.


We will keep your Personal Data only for as long as is reasonably necessary for the purposes outlined in this privacy policy, or for the duration required by law, whichever is the longer.

To determine the appropriate retention period for your Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Details of retention periods for different aspects of your Personal Data can be obtained by contacting us.


The Site and our business may change from time to time. As a result, at times it may be necessary for us to make changes to this privacy policy.

If we plan to use Personal Data for a new purpose, we will update this privacy policy and communicate the changes to you before starting any new processing.

Please review this policy periodically, and especially before you provide any Personal Data.

Your continued use of the Site after any changes or revisions to this privacy policy shall indicate your agreement with the terms of such revised privacy policy, without prejudice to your rights under the applicable law.


It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.


If there are any questions regarding this privacy policy, you may contact us using the information below.

Via Email: [[email protected]]

By Phone: (216) 292-8880


71 Queen Victoria Street, London EC4V 4BE

14 February 2024

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