Vitamin Well named as Official Functional Beverage for Laver Cup 2024

The Swedish functional beverage brand Vitamin Well has joined the Laver Cup’s sponsor roster as Official Functional Beverage for the 2024 event, which takes place at Uber Arena in Berlin from September 20-22.

Vitamin Well is a functional thirst-quencher available in two varieties; Vitamin Well and Vitamin Well Sport. Each flavour is enriched with a carefully selected mix of vitamins and minerals. The brand counts several professional athletes, including Team Europe’s Casper Ruud, among their ambassadors.

Vitamin Well’s products will be available to all Laver Cup players during practice sessions and matches, and to staff working behind the scenes. Vitamin Well also ran a sweepstake on their social media channels with fans winning tickets to attend Laver Cup Berlin 2024.

“Tennis has always been one of Vitamin Well’s core sports and we have supported tournaments and players around the world for many years,” said Ellen de Buhr, Brand Manager Vitamin Well Germany. “We’re proud to contribute to the prestigious Laver Cup and look forward to seeing Vitamin Well in the hands of players and staff during the event.”

“Vitamin Well is a market-leader in the functional drinks category, with a long history of tennis partnerships,” said Steve Zacks, Laver Cup CEO. “We’re delighted to collaborate with them to provide our athletes and staff with an alternative to traditional sodas, juices and other sweetened beverages.”

The Laver Cup is played over three days, using an exciting team format, on a dramatic black court. The competition pits six of the best players from Europe against six of their counterparts from the rest of the World with tennis legends and great rivals Bjorn Borg and John McEnroe captaining Team Europe and Team World respectively for the last time this year.

Tickets and hospitality packages are available via lavercup.com/tickets