Laver Cup welcomes ServiceNow as global supplier

Leading digital workflow company ServiceNow has signed on as global supplier to the Laver Cup.

“We are delighted to welcome ServiceNow to the Laver Cup family,” Laver Cup CEO Steve Zacks said. “ServiceNow’s partnership promises to be a major asset to our organization as we continue to build and grow the Laver Cup global brand.”

With solutions that deliver great experiences and unlock productivity for approximately 7,400 global enterprise customers, ServiceNow makes the world work better for everyone.

“We come to work every day focused on making the world work better and that means helping organizations of every size in every industry,” said ServiceNow Chief Brand Officer Jim Lesser. “What better way to express this than through our partnership with the Laver Cup. We’re thrilled to support an innovative experience that offers sports fans a new dimension of excitement and progressiveness.”

ServiceNow has been recognized as one of Glassdoor’s Best Places to Work and Fortune’s Most Admired Companies for 2022.

ServiceNow branding will be visible on the match court speed of serve display starting with Laver Cup 2023.

The Laver Cup is played over three days, using an exciting team format on a dramatic black court. The competition pits six of the best players from Europe against six of their counterparts from the rest of the World with tennis legends and great rivals Bjorn Borg and John McEnroe current captains for Team Europe and Team World respectively