Duchess of Cambridge and Laver Cup announce charitable collaboration
The Duchess of Cambridge and Roger Federer, on behalf of the Laver Cup, have announced a charitable collaboration in aid of two organisations of which The Duchess is Patron – Action for Children and the Lawn Tennis Association (LTA), whose charitable arm is the LTA Tennis Foundation.
All proceeds raised from tickets to the Laver Cup Open Practice Day, which will take place on Thursday 22nd September at The O2 in London, will be split between the two charities. Tickets to the Open Practice Day, which will give fans the chance to watch Roger Federer and other superstars of Team Europe and Team World take their final practice on-court, go on sale on Monday 22nd August.
Ahead of the Open Practice Day, the collaboration will also see the Laver Cup host a day of tennis in East London for children supported by Action for Children and young people from the local area who are part of the LTA SERVES programme.
The Laver Cup is committed to supporting community initiatives impacting young people in each city it visits and the collaboration with Action for Children and the LTA was initiated by a recommendation from The Duchess. Her Royal Highness is passionate about supporting grassroots tennis and encouraging young people from all backgrounds to become involved in the sport.
The donation received by Action for Children, which helps vulnerable children, young people and their families across the UK, will help to provide practical and emotional care and support for children, as well as making sure they can have fun through activities and days out. Funds given to the LTA Tennis Foundation will fund the SERVES programmes, specifically going towards the funding of fifty new LTA SERVES coaching programmes for children in some of the most deprived areas of the country, including near The O2 in London, to leave a lasting Laver Cup legacy.
The day of tennis in East London will provide children aged 8-15 with a memorable and engaging tennis experience whilst the Laver Cup is in London and will provide an opportunity to celebrate the charitable collaboration. It will be attended by The Duchess and Roger Federer, Laver Cup co-founder, and one of the greatest male tennis players of all time.