Credit Suisse joins Laver Cup as Global Sponsor
Credit Suisse was announced today as a new partner of the Laver Cup, becoming global sponsor of the event for the next five years.
Following a hugely successful tournament in Chicago in September this year, the Laver Cup will return to Europe from 20-22 September 2019, to the beautiful lakeside city of Geneva, Switzerland.
“I’m delighted to welcome Credit Suisse to the Laver Cup,” Tony Godsick, Laver Cup Chairman and CEO of TEAM8 said.
“The event has been embraced by fans worldwide since it began two years ago. It’s the perfect time for Credit Suisse to join us as we bring the Laver Cup to the heart of Europe. We are proud to collaborate with Credit Suisse, a leading wealth manager recognized for its outstanding connections to entrepreneurs, businesses and communities.”
Credit Suisse will join a prestigious line up of brands associated with the Laver Cup, including founding partner Rolex and Global Sponsor Mercedes-Benz.
“We are delighted to become a Global Sponsor of the Laver Cup” said Tidjane Thiam, Chief Executive Officer of Credit Suisse Group.
We have always distinguished ourselves by supporting innovative, high-impact initiatives. It was therefore a logical decision for us to support the Laver Cup – Tidjane Thiam
“Credit Suisse is the bank for entrepreneurs. We have always distinguished ourselves by supporting innovative, high-impact initiatives. It was therefore a logical decision for us to support the Laver Cup, a truly pioneering endeavour aimed at celebrating the game of tennis and its heroes, along with a commitment to inspiring future generations of players.”
The Laver Cup pits six of the top male tennis players from Europe against six of their counterparts from the rest of the world.
Led by captains Bjorn Borg (Team Europe) and John McEnroe (Team World), the three-day tournament is played on a stylish black court and embraces entertainment innovations and ‘unrivaled’ competition in a dramatic setting.
The Laver Cup has sold out stadiums in Prague and Chicago to date with fans clamoring to watch the intense contest and team chemistry as rivals become teammates in this unique competition.