JAB Insurance Joins Laver Cup as a Global Sponsor

The Laver Cup today announced a new two-year sponsorship with JAB Insurance, which joins the event as a Global Sponsor beginning with Laver Cup London 2026, to be held at The O2 from September 25-27.

Headquartered in Miami, JAB Insurance is the global insurance business of JAB Holding Company. The two-year agreement marks JAB Insurance’s first global sports sponsorship and names the company the Official Insurance Sponsor of Laver Cup, with exclusive category rights across insurance, reinsurance, insurance brokerage, insurtech, and risk-transfer services.

“We are excited to welcome JAB Insurance as a sponsor of the Laver Cup,” said Steve Zacks, Laver Cup CEO. “JAB Insurance is building a business founded on trust and long-term relationships, values the Laver Cup shares, making this a natural fit.”

As part of the partnership, JAB Insurance branding will feature prominently throughout the event, including on the iconic trophy-shaped umpire chair, placing the brand at the heart of the action.

“The Laver Cup celebrates excellence, rich heritage, and the pursuit of the highest standards – principles that strongly resonate with the ethos of JAB Insurance,” said Anant Bhalla, Chairman of JAB Insurance. “As we make our first investment in global sports sponsorship, we’re proud to partner with an event that has quickly established itself as one of the most distinctive competitions in world sport. It is gratifying to stand alongside a distinguished group of sponsors that both honor tradition and share our commitment to building for the future.”

The Laver Cup brings together six of the best men’s tennis players from Europe to compete against six of their counterparts from the rest of the World in a unique competition named in honor of Australian tennis legend Rod Laver. The high-stakes competition is played on a dramatic black court over three days and rotates host cities between Europe and the rest of the World each year.

The 2026 edition marks the Laver Cup’s return to London and The O2, the venue for one of the most iconic moments in tennis history, when Roger Federer played the final competitive match of his career alongside his great rival Rafael Nadal and fellow “Big Four” members Novak Djokovic and Andy Murray in 2022.

Team Europe will be led by Captain Yannick Noah, with World No. 2 Carlos Alcaraz, World No. 3 Alexander Zverev, World No. 10 Flavio Cobolli, World No. 11 Rafael Jodar, World No. 16 Jakub Mensik, and No. 17 Casper Ruud confirmed. Captain Andre Agassi will lead Team World, with World No. 6 Ben Shelton, World No. 8 Alex de Minaur, World No. 9 Taylor Fritz, World No. 12 Learner Tien, World No. 13 Alexander Bublik, and World No. 24 Tommy Paul also set to compete.

Tickets, hospitality packages, and premium experiences are available now via AXS, the official ticketing partner of The O2.

For player updates, event news and ticket information, fans are encouraged to register as a ‘Laver Cup Insider’ at lavercup.com.