Our Mission

Inspired by golf’s Ryder Cup, the Laver Cup is an unmatched team tennis competition that honors the sport’s past and showcases today’s stars while helping grow the game for the future.

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Honoring the past

Born out of Roger Federer's idea to create an event to honor Rod Laver and his contemporaries who built the foundation of professional Open-era tennis, the Laver Cup brings generations of players and fans together to celebrate the sport’s rich history.

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Delivering Unrivaled Team Tennis

To deliver a high-stakes team tennis competition unlike any other, the Laver Cup pits six of the best men’s tennis players from Europe against six of their counterparts from the rest of the world over three days. The tournament promotes sportsmanship, teamwork, camaraderie and mutual respect among competitors who are rivals on the court the rest of the year.

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Contributing to the Growth of the Sport

To grow tennis globally, the Laver Cup showcases today’s greatest players in new ways, inspiring future generations and strengthening local communities through annual legacy initiatives in host cities.

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Innovating the Fan Experience

To introduce new ways for tennis to be experienced, the Laver Cup brings the game into world‑class arenas with a bold, fast paced, team‑driven format, a distinctive black court and a premium in‑arena atmosphere. Together with immersive fan moments and broadcast innovations, the Laver Cup delivers a modern, high‑energy tennis competition for fans - both in the arena and watching from around the world.

OUR IMPACT

Since 2017 the Laver Cup has made significant contributions to the sport, the communities it visits, and the wider commercial tennis landscape.

THE GAME OF TENNIS

The Laver Cup has made a profound financial and structural contribution to the game of tennis, notably through its integration with the ATP Tour and its commitment to the sport’s professional ecosystem:

  • Annual certification fees to the ATP Tour
  • Over $50M in payments to ATP Players and Alumni, including Rod Laver, in the form of:
    • Player qualification fees and prize money
    • Captain fees and prize money
    • Marketing fees to tennis Alumni
    • Annual licensing fees to Rod Laver
  • First time tennis event sponsors brought into the tennis ecosystem
  • Promotion of the ATP Tour, its players and its history
  • Over $100M spent on suppliers to the tennis industry
  • Complimentary travel, accommodations and attendance for tennis greats
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TENNIS FANS

The Laver Cup has transformed the experience for tennis fans by delivering a high-octane spectacle that has entertained nearly one million fans on-site to date. This global appeal is matched by a broad digital footprint and global broadcast audience:

  • 115M cumulative audience entertained on broadcast
(185M hours viewed)
  • New standards in event production and court design
  • 1.5M+ followers across social media
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HOST COMMUNITIES

The Laver Cup serves as a catalyst for growth in host city tennis communities, leaving a tangible economic and social impact through its various activities and community legacy projects.

  • Host city impact: $59.8M average economic boost along with an average of $26.6M in media impact for host cities
  • Community legacy projects in 8 cities with $1M in grants provided to local charities through Laver Cup fundraising efforts
  • Court resurfacing projects across 8 cities to date, ensuring that the tournament’s impact extends far beyond the final match by providing high-quality facilities for local youth
  • Supports the mission of host city tennis federations in each market
  • Over 10,000 complimentary tickets provide to local kids to experience the Laver Cup in person
  • Open ballkid tryouts in each city visited
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Founding Partner
Global Partners